WinnowPro | Car Dealership Marketing & Advertising Solutions

DRIVE MORE DIGITAL SALES WITH WINNOWPRO

WinnowPro offers dealers the opportunity to expand their customer base in both their sales and service departments with an AI-powered approach to ad campaign management.

Dealers across the U.S. are experiencing a massive consumer demand for digitizing the auto shopping experience which most dealers are not prepared to offer.

Luckily, new technologies offer a plethora of opportunities to engage with potential customers at every step in the journey.

WinnowPro Solutions for dealers

Omni-channel campaign strategy for maximum exposure
Hyper-focused profiling with customer segmentation
Inventory integration for dynamic display ads
Automated retargeting to increase conversions
Virtual sales flow for optimal lead qualification

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DIGITAL SOLUTIONS FOR YOUR DEALERSHIP

Are you tired of not seeing results after spending thousands on marketing campaigns? Then you've come to the right place. Welcome to WinnowPro, where data-driven decision making is the only form of decision making for ad campaign management. And we aren't like the other ad agencies who make a profit when you spend more. WinnowPro offers one fixed monthly price for paid advertising services to promote your sales or service departments.
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WinnowPro’s paid advertising services are available on the best ad platforms for auto dealers, including Google and Facebook. All marketing strategies have been tried and tested across various automotive dealer brands to identify unique lead generation differentiators in order to reach maximum performance results.

Here are the marketing services WinnowPro can offer your dealership:

Search Engine Marketing

Increase your local online visibility to drive more traffic to your website by bidding on relevant keywords for your dealership. WinnowPro can also provide competitive insights to unveil how your competitors are ranking.

Social Media Marketing

Engage with potential customers where they spend the most time - on social media. WinnowPro will capture the attention of your next customer and qualify their interest to buy with our automated virtual sales assistant.

Vin Specific Marketing

Fill up your sales funnel with purchase-ready buyers using vin specific marketing. WinnowPro can serve up the right vehicle to your next customer with inventory integration via paid search ads, display ads, or Facebook ads.

Conquest Marketing

Drive more sales with new buyer willingness to consider up to 8 brands before making their purchase. WinnowPro precision targeting uses our profiling database to refine attributions for paid search and display ads.

Geofencing Marketing

Optimize your advertising dollars with precise location targeting. WinnowPro's geofencing marketing identifies the best radius for attracting purchase-ready mobile users that are closest to your dealership.

Retargeting Marketing

Stay top-of-mind with potential customers with retargeting ads. WinnowPro's retargeting strategies span across various devices, ad platforms, and formats to convert consumers when the timing is right for them.

IMPROVE YOUR COMPETITIVE POSITIONING

WinnowPro is proud to offer cutting edge car dealership marketing & advertising solutions. It has never been more important for car dealerships to get customers in the door via the Internet. In fact, some customers are completing the research and purchase process completely online! In order to grow, car dealerships need to establish a strong online presence. We believe one of the quickest ways to improve your car dealership marketing is to understand what competitors are doing from a digital marketing perspective.

Let WinnowPro Show You What Works

Our new competitive intelligence tool provides a glimpse behind the curtain of your competition’s digital marketing strategy. By utilizing our tool, you will be able to see where your competitors are spending their marketing dollars.

We know what car buyers care about.

When you are able to see what is effectively generating leads for your competition, you get a better sense of what car buyers are searching for online. Not only will this help determine the language behind everything from paid Google ads to sponsored social media ads, but it will also help you devise a keyword strategy that takes your search engine optimization to the next level.

We let your marketing react in real-time.

The world of digital media works at the speed of light. It is why our tool generates reports in real-time. If your competitor finds a new way to reach your target audience, you will know immediately.

Learn what methodologies work for your industry

There are so many different ways to go about acquiring leads in the auto industry. It can be overwhelming to compare and contrast, especially without a baseline of data to work off of. With full transparency into how your competitors are spending their marketing dollars, you can develop a plan that can supersedes those efforts.

Frequently Asked Questions

1. What's required during sign up?

Our sign up process is super easy and takes less than 5 minutes. All you need to do is answer a few questions about your business and have a credit card ready.

3. What's required during the onboarding process?

After sign up, you will schedule a call with your dedicated account manager to go over the onboarding process in more detail. They will ensure that onboarding is a hassle-free experience for you and your team.
What to expect in month one.

2. What advertising platforms do you use?

After managing hundreds of paid campaigns, we've determined the best ad platforms for our auto dealers are on Google Search, Google Display, and Facebook.

4. Does WinnowPro charge a separate fee for sales and service departments?

Yes, we do! Your sales and service departments require two completely different ad strategies so we will carefully manage each of those separately.

5. How Do You Effectively Market a Car Dealership Online?

The automotive industry has always counted on word-of-mouth promotions to draw-in new customers. It’s why so many dealerships have been in business for generations. A stellar reputation goes a long way in ensuring a lifelong customer. Today, word-of-mouth reviews are equivalent to Google reviews. A successful automotive marketing strategy will dedicate time to driving customers towards online reviews. Improving the volume of positive reviews can have an immediate impact on your dealership.

Beyond reviews, it is important to show up within the search engine results. WinnowPro can help determine the keywords that your website should be optimized for in order to lure in potential car buyers. Dealerships have spent serious amounts of money on signage and lights that alert people as they drive by. The same logic should apply to ensuring customers can find a dealership on their mobile devices. With SEO being the long game, paid search needs to be a constant in a successful online marketing strategy. We can help you determine the keywords you need to bid on to outperform your competition.

By providing transparent insights, your dealership will be able to understand automotive digital marketing trends in real-time. This will help ensure that your marketing efforts are targeted at an audience that is actually interested in buying or leasing a vehicle. When marketing dollars are targeted effectively, the sky's the limit for your dealership’s growth.

6. How Much Should You Spend on Digital Marketing?

One of the biggest assets of WinnowPro is that it shows you how much money your competitors are spending on their digital marketing. It is not always a matter of matching them dollar for dollar. It is more important to eliminate foolish spending. If dealership marketing is done effectively, spending can be ramped up over time to reflect the growth of the sales department. With that being said, our insights will help your dealership tailor the budget towards the most effective outlets. With real-time reporting, marketing spend can be turned up or down based solely on lead and conversion volumes.

7. How Do You Generate More Sales?

You evolve with the times. Our auto industry competitive intelligence tool provides insights that help dictate where your marketing dollars are best spent. They also show you what type of response your ads are receiving. Sometimes something as simple as testing one call-to-action vs. another on a landing page can have a significant impact on sales. Sometimes developing a social media strategy that finds your targeted customers where they spend the majority of their time online will lead to significant gains. Sometimes a paid search strategy will find a sweet spot that brings people in whether there is a big sales event at the dealership or not. While the target may be moving, our technology helps car dealerships adapt to the needs of the moment.

Car Dealership Marketing & Advertising Solutions