Account Optimizer

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Job Brief:

We are looking for a PPC optimizer to manage PPC campaigns and social media campaigns (Facebook, Instagram), and monitor paid search budgets for our healthcare clients, specifically in the dentistry industry.

In this role, you should be well-versed in the principles of search engine marketing (SEM), social media marketing (SMM), and search engine optimization (SEO.) You should also be results driven, analytical, and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities:

Manage multiple clients’ performance across social and search platforms
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Oversee accounts on Social platforms (e.g. Facebook, Instagram)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce ongoing campaign performance reports for the Client Support and Executive Management teams
Write attractive and concise copy for adverts
Suggest and develop new results-driven campaigns across multiple channels
Create performance benchmarks and recommend milestones for campaign success
Keep abreast of PPC and SEM trends

Requirements:

Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing is preferred)
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent verbal and written communication skills (English)
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
2-3 years of experience running PPC ads across Google and Facebook